• Joshua Hawkins

5 Reasons SEO is the Best Investment you will Ever Make

SEO for Online Business

I grew up in a place that used to be a prosperous market town. There was a pretty large population, but nothing much to it. The high street was dead and the only businesses that seemed to thrive were kebab vans. So many new shops invested in premises, only to fail miserably when no one ventured through their doors. The truth was that the majority of people were shopping online.

Almost 4.5 billion people are now using the Internet worldwide and E-commerce is becoming increasingly popular, to suit consumer demand. SEO was invented to help you grow your business online and, although many things have changed since it first came into existence, it is still the best investment you will ever make…let me tell you why!

Why is SEO the Best Investment?

1. Best Source of Organic Traffic

Did you know that there are over over 3.5 billion searches on Google every day?

I remember hearing somewhere that Google has stopped the necessity of family arguments. Nowadays, there’s no need to have a debate over whether or not Jimi Hendrix sang “Excuse me while I kiss this guy” or “Excuse me while I kiss the sky” in Purple Haze. Bets won’t be wagered and debates won’t be prolonged whilst Dad digs out his old CD collection from the shed. Why? Because you can just Google it.

The same can be said for just about anything. Where’s the nearest vegan restaurant? Who provides the most reliable SEO services for start-ups? What’s the best waterproof coat? Where should I invest my money? Google provides us with an instant solution to our problems and it does so by connecting its users to online businesses/organisations.

SEO helps you to tap into this vast resource! If you invest in a decent SEO service provider, then they can push your website up the ranks on Google search results and ultimately grow your organic traffic.

2. Great Source of Conversions

With traffic comes conversions. I’m sure you have been sat on public transport at some point and observed almost everyone with their noses in their smartphones. More people are using these to interact with the Internet than ever before. Consequently, the buying cycle has become an accelerated process and Google is one of the first places people go to find what they are looking for.

I’ve already talked about user intent in a previous article and the fact still stands that you’re more likely to attract paying customers through organic traffic. There’s a much higher chance people will invest in something from your website if they are actively looking to make a purchase.

That means it’s important to rank for keywords that lead customers directly to your website. SEO helps your business to obtain those highly sought over top spots on Google search results and thus increase the likelihood of conversions.

3. Best Battle Strategy

Whilst I think it’s vital that every online business owner should be aware of and be actively engaged in their own SEO, there is much more to it than people realise.

The Internet is a continuously evolving landscape and that means keyword research and optimisation should always be kept up to date. The same goes for other SEO strategies, such as ensuring that your website is technically sound and it’s core quality is up to scratch. Google is always updating their algorithms and webmaster user guidelines, which can be quite overwhelming to someone who doesn’t have a lot of time on their hands.

SEO is an ongoing battle, with new opponents consistently joining the fray! What’s more, the best weapons (software) available can be very expensive and difficult to use. Investing in a decent SEO provider will give you a team of experts who will have full access to these tools, plus an in-depth knowledge of how to use them.

4. SEO is Cheaper Than Adverts

Paid advertising has its benefits, but there is now a lot of competition over advertising space. As a result of this, the cost of bidding for popular keywords is being driven up. Therefore, SEO is often less expensive and solutions can be found within any marketing budget.

The thing I want to stress is that SEO is an investment, rather than a cost. Whilst paid advertising can be a very valuable strategy to drive people to your website, it only lasts for the duration of the campaign. Whereas, investing in SEO can bring many long-term benefits, because it develops your site from its very core and builds sustainable and consistent monthly organic traffic. It also builds a great amount of trust with your customers and clients, as it ensures you are delivering fresh, unique and engaging content that adds great value to their lives. Value is Key.

5. Best Investment for Your Time

Everyone knows that running a business is not easy. Investing in an SEO provider will free up a lot of time to allow you to focus on other things, such as taking a much-needed holiday!

SEO Investment

There are so many more reasons that SEO is the best investment that you will ever make, but they won’t all fit in this article! If you’d like to find out more about how SEO can specifically benefit you and your business, then we would love to hear from you!

Have a chat with one of our Digital Guruz today to learn more about how to grow your online business.

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